a bra to save the world

"Heated bra aims to save the world: A leading lingerie company has joined Japan's fight against high fuel use, unveiling a heated bra for winter... ...Lingerie giant Triumph unveiled the bra months after PM Junichiro Koizumi urged Japan's office workers to ditch ties to save on air conditioning." -BBC News Reading on, it means... to keep yourself warm, just wear this bra. Wait, what about men? Oh no, "Men cross-dress in bid to keep warm in winter." I can just imagine it now. Since the Japan PM had already ditched his tie *gasp!* in a bid to get them to turn down the aircon in the summer, maybe his wife can wear this bra according to instructions (I heard it's enough to sustain you, just this bra, without other clothing) in winter! Never saw the logic to freezing air conditioning temperatures anyways: too busy freezing and shivering to do any work. Since in Singapore we are obviously NOT in the need for a heated bra (do you seriously want your boss to be wearing this bra and shorts set, walking around in the freezing office aircon atmosphere? oh wait, you do.), maybe we could have our team of innovative engineers come up with something similar: the cooling bra! Sort of something like the skin-cool bra by Ero Lingerie but with an internal cooling device! Cool eh? Well, erm, maybe then we can move on to the male underpants version. I am NOT going into how some, erm, body parts, erm, react, erm, to coldness. I don't know, maybe as the winter is setting in for the Earthquake victims in Pakistan, Triumph could, in an act of social marketing, no I mean global citizenship, donate some to them to keep them warm since they will not be able to warm themselves without a shelter, thick clothes and/or clean warm water? And it might even "provide a little fashion chic" as Triumph says.